Project Marketing

Esteemed Property specialise in new project marketing and sales. We specialise in the sale of medium scale residential land projects, townhouse complexes and small unit developments that require a fast and seamless turn around time to assist with viability and project success. Our experienced team understand the market and know how to get the job done, effectively and quickly. We get involved early in the project and assist with creating a strong brand and potentially successful product type, allowing us to achieve better results than other competing projects.

Having worked exclusively in selling only new property we know how to develop the perfect sales structure to sell the development pre, during and post-construction.

We create open sales channels by working with selling partners and provide a clear and easy flow of updated information to make selling your project a dream.

Our goal is to achieve the maximum return on investment and we know the market and area better than most. We target qualified buyers through extensive research and marketing planning and implementation and our friendly, experienced team provide quality support for all potential buyers.

We provide our developers with market, location and client research, as well as detailed property design and layout analysis. In fact, we drive sales until the very last property is settled and we only take on what we can handle directly so you know your project will be our main focus.

By being involved in the initial development process we can undertake a demand analysis and best use report to work out exactly what type of property will best suit the local market and location.

  • Designing and Planning
  • Market Research
  • Price Point
  • Comparative Market Analysis
  • Marketing Planning and Budgeting
  • Feasibility
  • Sales Documentation Creation

Creating a strong brand early in the project will allow potential buyers to identify with the project and potentially see the lifestyle or investment opportunities the development will offer.

  • Logo Design
  • Website Development and Lead Catchment
  • Marketing Collateral
  • Social Media
  • Onsite Branding
  • Fact Sheets

Marketing is the foundation of any good selling plan. By broadening the reach of potential buyers will accelerate the selling process.

  • Advertising Booking and Placement
  • Portal Pushing
  • Agent Portal Creation
  • Launch Event
  • Stock List
  • Image Gallery / Renders
  • Urbis Report Creation
  • Depreciation Schedules
  • White Label Marketing Materials

Selling the properties is probably the most important part of the entire process however it comes on the back of a good marketing and planning strategy. Our experienced selling team deal only with new projects and our know how provides a shorter more streamlined selling process

  • On-Site Sales Team
  • Partner Network Creation
  • EOI and Contract Management
  • Buyer Inspections
  • Conveyancing Liasion

Communication keeps all stakeholders engaged and interested, and in most cases excited about the new development and providing up to date information on all facets of the development will provide a fun and enjoyable buying experience for all new owners

  • Press Releases
  • Partner Network Updates
  • Customer Newsletters
  • Development Updates
  • Construction Progress
  • Weekly Development Sales Reporting

Project Marketers understand there is a lot more to selling new projects than just the real estate agents normal sales process. Our experienced Project Marketers understand managing valuers and valuations, providing final inspections and the hand over process. Managing the settlement and contract process is just as important as selling the project…the project is not complete until the very last property is sold, titled and settled.

  • Contract Follow Ups
  • Property Registration
  • Valuer Access
  • Buyer Inspections
  • Settlement
  • Hand Over

Our experience allows us to guide the developer every step of the way depending on their needs, from creating and driving the entire project all the way through to settling the very last property…and everything in between…we even have an in-house broker to help the buyer with their finance needs.